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friends, Guest bloggers, Journalism, Media, Online journalism, social media, what I think, Writing

Surrounded by women bloggers: my day at Cybher!

I have never in my life been to a conference in which mothers breast feed babies while guest speakers talk, undeturbed, about their area of expertise. And that pretty much sums up the relaxed atmosphere at Cybher on Saturday – the UK’s only conference for female bloggers – in which 300 were in attendance.

Throw in free leather satchels, a constant supply of coffee and cookies, some talented and inspiring speakers and lots of happy, smiling faces, and you can’t go far wrong.

9am to 6pm is a long day at a conference for me and I’ve always had enough by 4pm – especially given my 6.30am alarm call to trog to London on the train with my sidekick for the day. But I was wide awake and 6pm and returned home to Milton Keynes feeling inspired.


Cookies and coffee and handbags Podcasting session with The High Tea Cast Caz Walton's Cybher badge

Caz and an AVG cupcake Taking notes at Cybher Cybher conference screen in the ballroom


I’ve never attended a conference where I’m not ‘working’ it – and Cybher was no different. My latest MA project on multimedia covers the conference, the stories behind some of the guest speakers and how blogs can change people’s lives.

So I had one eye on the conference and the other on my project but, to be honest, this assignment has been a lot of fun and one thing is clear – bloggers are talented, powerful and most of all, lovely. Not concerned about competing with each other, they’re all happy to share their experiences, their tricks of the trade and their expertise. Very refreshing!

So, enough from me, go check out for indepth interviews with some of the speakers as well as a round up of Cybher in pictures, text and audio.

Journalism, Media, Online journalism, social media, Technology

My day at the Guardian Open Weekend

Author’s note: I wrote most of this post the day after the event and failed to finish and publish it. So it’s a belated report of the Guardian Open Weekend but better late than never, eh?

I’ve just been wracking my brain on the premise that this blog post would start with the highlight of my day at the Guardian Open Weekend. And cupcakes popped into my head. A stall set up just outside the Guardian’s office on York Way sold cute little cupcakes emblazoned with the Guardian logo (in icing, no less) and they were yummers. But that wasn’t the highlight of the weekend, I’m just… Obesessed. With. Cake.

It was great for The Guardian to open its doors for the weekend and let us civilians in to poke around and be the ones asking the questions for a change. Not only could we glimpse the offices over the shoulders of burly bouncers who stopped us straying to where we shouldn’t, we also indulged in some great talks. There were loads of sessions I’d like to have attended and many weren’t targeted at media types. The jewellery making session – they got pliers to play with! –  appealled but I plumped for sessions on careers (very topical in my workplace right now), how to make a video (scores points and work and for the MA), how to publish your own book (a blatant ad for but interesting in case I (when) can’t get published the traditional way) and a talk about how the Guardian’s gone multimedia (interesting, relevant and showcased the Guardian’s great work).

This was a two-day event but my buddy Angie and I attended on Saturday only. So, while Ang sloped off to attend a session on gender and equality – and learned the word ‘pinkification’ – I attended “How to change your career’ led by Richard from

I love career change stories, I find them really uplifting and they remind me that life’s journey doesn’t have to be straight and narrow. One of the audio case studies played during the session was from a chap called Hugo, and it lingers in my mind still.  “Changing career has given me licence to be the same person in work as I am outside of work.” That’s what I want.

Session leader Richard shared his own career change – from international corporate to social entreprenuer – and his body language changed dramatically as he did. The anger and loathing of his old job showed through his tensed fingertips, tort face and you could see the inner rage come out in his words. Moving on to talk about how he made the change and his body relaxed, he lit up and spoke with passion.

It was interesting, to me at least, that there were at least three journalists in the room (all looking for a new career?) in what was a small ish session comprising no more than 30 people. One young woman was working as a trained lawyer didn’t want a career in law; and that the other session leader Sarah is still trying to find out what she wants to do and is embarking on a portfolio career, trying lots of different things until she finds something that fits.

So, to summarise, Careershifters recommends a five step formula:

  1. Get committed (decide to make a change and be proactive about making it happen)
  2. Get to know yourself (look at what switches you on, not what’s on your CV. Define your ideal career ingredients and take the trial and error approach  – attend classes or workshops to see what you like doing)
  3. Explore your options (use your networks to search for opportunities and set up brief meetings with people rather than firing off a CV. Decide if the strategic (planned) approach is for you; whether you want to ‘jump off the cliff’ and straight from one career to another or the parachute approach which is somewhere between the two.
  4. Make the change (put yourself amongst the right people, get the skills you need, manage your finances)
  5. Stay the course (fear of finances, fear of failure, fear of what friends and family think? Don’t let that put you off)

Session number two was about how to make a video, led by the accidental comedy duo of John Domokos and Laurence Topham. Clearly unrehearsed and unprepared these two characters – Laurence the chatty, hyperactive one and John the demure, straight-talking one – flipped from offering advice to showing clips to demo-ing the iPhone and taking questions.

All Guardian reporters – including those from a print-only background – will be trading their Blackberry for an iPhone soon in order to capture video on the fly. They gave some great examples of video interviews and mini films caught on the iPhone and how you can even edit from your smartphone.

In between trying/failing to establish who was lading the session, the pair offered some great tips on lighting, positioning, angles etc before aiming to split us into teams and briefing us to gallivant off and collect vox pops, wide angle shots and general views (GVs) so they could edit it together for a video report on the Guardian Open Weekend. And when they sent us off on our mission, it was only then they realised they needed to get the footage off us, somehow, in order to edit and use it. It was a last minute scramble to hand over an email address to send clips, and the session ended in semi confusion.

Ang and I didn’t take up the video challenge, which clashed with lunch on a noisy side street and our following two sessions – plus a browse around the event’s bookstore featuring the wares of Guardian authors – but this is what some of the others came up with..

We attended a session on how to publish your book which I was expecting to be about why you’d choose to self publish over battling for an agent and then a book deal in this day and age when the publishing industry is flagging. But nope, it was a blatant advert for, a company which helps you publish your own books, whether you’re aiming to be the next JK Rowling or wanting to create an album of photos for loved ones. A few people got up and left after 15 mins but we stuck it out to the end and it was actually interesting. There’s no need for me to fill you in though, you can head straight to for all the info.

Our day ended on very low comfy chairs listening to a handful of Guardian folk talking about how the company has gone multimedia. If you think the Guardian is just about a newspaper, you’d be very wrong, and they plough a lot of time and energy into creating awesome videos, including this incredibly moving and powerful animation; multimedia journalism at its best. They alsolaunched Streetstories, an audio-community-history project for the Kings Cross area.

It was a great day, I left knowing more about the Guardian and hopefully other folk did too. Plus the cupcakes were really rather tasty.